Richer Pinot Noir, from warmer regions like the Russian River Valley tends to exhibit more dark fruit, in general, they are fuller wines with greater concentration and higher alcohol, up to 15% ABV.

Pinots from cooler regions like Sonoma Coast are lighter-bodied and display more red fruit, floral notes and have brighter acidity, often with a dash of minerality. Alcohol percentage and even the color of the wine can clue you in when shopping.