Sailor Jerry is a lifestyle brand that supports a way of life defined by independence and originality. Norman ‘Sailor Jerry’ Collins combined creative vision with a blue-collar work ethic to become a tattoo industry legend. Sailor Jerry goes out of their way to stand behind those who live and work with a similar spirit today. It represents the America of the 1940s and 1950s, an era filled with optimism, independence, patriotism – values which Sailor Jerry embodied throughout his life. Unlike other brands, they don’t need to make up a story, they have one right at the heart of the brand’s DNA and strong assets to support it.