MARTINI captures the spark that set two men on a lifelong quest to make their stamp on Italian culture. Alessandro Martini – a spirited entrepreneur with a global vision – and Luigi Rossi – a creative muse whose botanical fragrances would lure noses along Turin’s via Dora Grossa… The year was 1863 when their newfound partnership was manifested in their first vermouth: The MARTINI Rosso. This original blend remains the same to this day. These are the words immortalised on the gates of Casa Martini. “Where there’s a will, there’s a way”, echoes the shared vision of Alessandro Martini and Luigi Rossi to represent the greatest in Italian quality and style.