Invivo X, by Sarah Jessica Parker is created with New Zealand-based Invivo Wines, in what Parker describes as a very collaborative process. The collaboration covers every aspect of the new wine, from naming and label design to the winemaking itself. Invivo winemaker Rob Cameron explains: “This wine is 100% Sarah Jessica Parker. So other than selecting the base wine from New Zealand (Sauvignon Blanc) I’ll be taking a back seat and letting her create the blends.” Sarah Jessica Parker’s first ever wine was perfected in May 2019 when Invivo founders Tim Lightbourne and Rob Cameron travelled to New York City to create her new Sauvignon Blanc. They brought samples of the 2019 vintage, harvested in April. Over a three hour session, SJP and the Invivo team finalized the proportions from each vineyard to create the exact blending recipe used in the wine.