Description
Rosa Regale is one of the first brands in the portfolio to benefit from the family-owned company’s recent strategic changes, allowing for increased focus on its proprietary labels. After analyzing the portfolio and evaluating category opportunities and consumer trends, Rosa Regale was a clear place to start. Italian sparkling has been growing steadily for years, driven by Prosecco, and the premiumization trend in still wine has also crossed over to the sparkling category.